A small business may feel at a distinct disadvantage when comparing themselves to a big business. They may feel that the big business has all the glitz and the glamour, all the money, machinery and motivation at its feet.

Nothing could be further than the truth. Small is personal, small is on the ball and small is hands on. Small can be super successful.

How to get a leg up over big business.

Be personal

A small company means one-on-one. The customer is going to liaise with the manager or the owner of the business directly. Good customer relationships are easy to develop and bonds are quickly formed between owner and the customer. Everything is personal.

Relationships are formed between the owner and staff members too. The business becomes like a family, which means that there is trust, closeness and good communication.

In a small business you know everybody’s names. People like to be greeted, personally.

Keep control

A small business is easy to control. It is easy to keep track of overheads and expenses and to know what is coming in and what is going out. Expenses are lower, rentals are lower and salaries are lower too. It is easy to see when there is waste expenditure and to change that. Small means manageable; it means easy to control.

Offer better service

A small company means that the owner is hands on. When a company is small there are fewer departments and much less bureaucracy. Being hands on means direct communication with the customer. If the customer is happy, the owner will know. If the customer has a complaint the owner will know too and deal with it quickly. In a small business, staff will always be quick to take action.

Incentivize staff

A small business works as a unit. Everybody wants it to succeed. It is much easier to incentivise and motivate staff when they have a personal attachment. Often in big companies staff are not aware of the business plan or the business statement of the company or of the desired results. Staff do a job and they leave for home at 5 pm. When something is small, everyone has a stake in it; they want to do well. Small means staff are a lot more inspired. It is easier to incentivise them too.

Adapt quickly

A small business has a plan and the staff know the plan. If that plan is not working, it is quite easy to change it. By keeping good track of customer satisfaction and profit, one can see what is or is not working. In a small business it is easy to adapt quickly and to change direction if necessary.

Be Innovative

Keeping things small does not mean keeping things simple. You can be small and still use the highest tech and have the best systems in place. Being small often means being creative and trying out different and new systems and ideas.

Small is successful.

makeup

Have you overslept? Perhaps you are short on time in the morning to devote much time to applying your make up. Before you resign yourself to walking out the door without applying any make up, there are a few things you can do to apply make up in a rush.

Many women tend to overuse primer. When not used properly, it give a thick and cakey mask that will make it obvious you’ve quickly applied heavy amounts of make up to your face. Instead, make it a point to only apply your primer to the areas of your face that you move the most. These areas include frown lines, forehead lines, and at the edge of your eyes.

If you still have on yesterday’s make up, it is possible to reuse it. With some a soft hydrating mist, cover your face. Then allow it to air dry. This will give your make up some new life. You’ll then want to touch up areas that have smudged or smeared. But this is a great way to get out the door faster, without having to devote a lot of time to reapplying your make up.

Around your eyes is another place where you have the potential to save time. Take a mirror and place it under your face. Do this so you can see the underside of your nose and eyes with ease. You can then apply your make up to the area around your eyes with ease. This will cut down the amount of time it takes to make your eyes pop, while reducing the amount of make up you apply around your eyes. You’ll want to follow this by applying your mascara after the foundation. That way, you don’t risk any of your eye shadow getting stuck in your eye lashes. That can lead to extra time spent removing the mascara and reapplying it later.

The last two areas on make up that you’ll want to apply are your lipstick and your blush. First, apply your lipstick, as this will give you a reference point for how much blush to apply. The lighter the shade of your lips, the softer you’ll want to make your blush. Doing it in this order, you will reduce the amount of time you’ll spend trying to lighten up your blush to get that natural look.

If you keep these tips in mind, you’ll find you can cut down the amount of time you spend applying your Xtreme Lashes make up. You’ll also note that you look incredible, and will likely receive plenty of comments about how natural your make up appears. All it takes is remembering these simple tips when you need to apply your make up in a rush.

Digital marketing Services

In the world of SEO Services, it’s always beneficial to look forward and determine the trends that are likely to dominate the coming year. For 2016, digital marketing will continue to evolve as advertisers and site owners compete for consumer mindshare. Some of the most important trends for 2016 will not be new channels, but will instead be refinements of some of the channels that are already popular with marketers today.

Let’s take a look at five trends that will dominate the year ahead.

Video will Become an Essential Content Distribution Platform

The growth and success of YouTube is impossible to ignore. Moving forward, digital marketers will need to make use of video distribution platforms like YouTube, Vimeo and others, to expand audience reach and drive engagement. Video will be important because it is able to engage audiences in a short time, while making a relatively big impact. This makes it an important content marketing platform for engaging the increasing number of mobile consumers who are using devices like smartphones and tablets.

SEO Will Still Be Important, But it is Changing

It could be said that Search Engine Optimization used to be about fooling the likes of Google and Yahoo. Today, old SEO practices are getting sites penalized, while better content is helping sites to gain in search ranking. The new trend will see a shift towards SEO that is focused on content marketing. Marketers will need to develop high quality and compelling content that provides value to the end user, rather than average content that only exists to contain the keywords within it.

All New Pages Should be Responsive Pages

The responsiveness of a website can now affect how pages are ranked, so it is expected that new pages will be responsive out of the gate, and webmasters will invest in optimizing their pages to be responsive for different platforms. Being responsive is not just important for search ranking, but it improves the user experience. Audiences should be able to receive a unified experience, no matter which device they are using to access pages and content.

Big Data will be a Big Deal

More marketing firms and individual professionals will turn to data collection and in depth analytics to plot marketing campaigns and new engagement tactics. The ability to collect data from every interaction, means that there is no lack of data available, but the challenge will be in making sense of that data and putting it to good use.

Mobile Usage Will Continue to Grow

Mobile users can no longer be ignored, with sources revealing that up to 51% of all users will browse content using a mobile device. Content, display advertising, and all other forms of marketing will need to be created with mobile users in mind. In many cases, this will require a dramatic shift in how marketers approach their content, and could require new market research.

Marketers that best adapt to the latest digital trends will be able to take advantage of emerging technologies and shifting consumer behaviors. The above trends may be some of the biggest for the year, but marketers should also keep in mind that their own niche will have unique needs, and any marketing decision should be based on research and accurate data.