Search Engine Optimization (SEO) is not as simple as one might have been led to believe. It is a series of complex processes that take time, the right expertise, and consistency to achieve desired results. Today’s business owners understand the importance of SEO and quite often, they get frustrated because either their strategy failed, or it did not deliver full results.

The biggest problem From small businesses to large corporations, most strategies that miss the mark failed at one of two things: realizing that the end goal of an SEO strategy is to capture the attention and convey the best message to the right audience and ensure that you rank higher in search engines, or knowing that the results are not realized overnight. Simply, even with the best SEO strategy, you cannot be ranked the no.1 website in a couple of months. However, with constant fine-tuning and development of the strategy over time, you are sure to realize meaningful progress. The key is regular improvements. Search marketing is a fast moving field so yesterday’s tricks may not work today.

Beneath a Failing SEO strategy If you have already implemented an SEO strategy in your business, it is very important that you understand the reasons why it is coming up short. Here are some of the reasons why your strategy may not be achieving full results.

1. Ignoring social media

Some large corporations have mixed emotions when it comes to incorporating social media into their SEO strategies. It is 2018. So you are being willingly ignorant if you are not using it as part of your SEO strategy. A well optimized and active social media account shows in search engines. You should know which social sites your target audience use and start there, maintaining a small number of social media channels for effectiveness.

2. Outdated methods

Search engines update their algorithms regularly, and SEO’s best practices change with them. Use of the old tactics could be the main cause of the undesired results. Also, some old SEO practices that were once acceptable are now spammy and could lead to a penalty.

3. Unrealistic goals

Your definition of success will be dependent on the achievement of your goals so it is important to understand what is achievable and what is not. You also have to be ready to put in a lot of money and effort. You get what you paid for and holding your finances back will only lead to a failed SEO campaign.

4. Lack of oversight

SEO is a highly lucrative venture. As such, unethical companies, lack of transparency, and shady practices have become widespread in the industry. Hiring an industry giant is no longer enough. There is a high possibility that you can be taken for a ride, and will only realize after putting in a lot of money and time. You need to constantly check your progress against set goals and take note of any changes to ensure that you get your money’s worth.

5. Patience

There is no telling when your SEO efforts will start bearing fruits, but one thing is for sure; it will not happen overnight. There are times when you may plug away for months without any actionable improvements, then just as you were about to give up, your rankings jump up. This means patience, coupled with consistency, is a virtue that every SEO specialist must practice.

An SEO campaign takes time to deliver the greatest impact and one might be tempted to bail out. The only reason why most SEO campaigns do not deliver full results despite spending millions is that they are on their growth stage and one need only to be patient. So being smart, and staying consistent is the best way to reap the fruits of SEO.