The world of business has now recovered from the recession, and now, we are witnessing the real resurgence of entrepreneurial spirit which is in turn, increasing the startup activities all around the globe. Nowadays, we are seeing many features in newspapers praising the success of many startup organizations, but this bright part has a shady gray side. Trade experts always love to analyze the success of startups and in this search for glory, we intentionally or unintentionally ignores the companies who fell down in the journey. This article tries to give a list of reasons which play their crucial reasons behind the failure of many startups.

Unhealthy financial management: This is one of the most common reasons behind the failure of many startup organizations. Sometimes, in the initial days of operation, these companies will earn more revenue, and the top management may end up in spending money recklessly. Finally, they will end up out of cash, and this underfunding will pull them to the clutches of the financial crisis.

Worst customer service: Without proper customer service, no business organization can succeed; no matter it is a startup company or an established firm. A startup entrepreneur should always make sure that his company is giving the best possible service to its customers, and should try to solve any kinds of disputes.

Legal Challenges: Unexpected legal issues during the time of proper operation will destabilize the proper running of startups. To solve this problem, always make sure that you have a professional lawyer who can combat any judicial problems during times of legal emergencies. It is also recommended to follow all legal guidelines before starting the operations of your company.

Lack of enthusiasm: Many entrepreneurs all around the world start a startup just to earn money, and mostly, they do not have any passion towards the operation which the company is doing. This will surely result in traction, and the final result will be the closure of the company.

Lack of work-life balance: The happiness of employees have direct impacts in determining the success of any startups. Most of the startup organizations compel their employees to work on round the clock basis and this will destabilize the work-life balance among them. This imbalance will result in the lack of focus among employees, and they will fail to deliver their best.

Ego among team members: It is practically impossible to take a company to new heights with the efforts of a single employee. Building a business is always a team effort, and if ego builds among the team members, then it will disrupt the harmony which will finally result in a negative output.

Weak marketing: Sometimes, the product of a startup company will be impeccable in all aspects, but due to improper marketing strategies, it will fail to reach the doorsteps of potential customers.

Overconfidence turning to arrogance: Confidence is one of the best tools of a successful businessman, but things will not be that fruitful when confidence turns into overconfidence and arrogance. It is always recommended to control your overconfidence with the readiness to accept criticism, and it will fetch you positive results for sure.

Bad selection of location: Finding the right location is very much necessary to obtain the right customers. Bad location selection will drastically affect the sales goal, and startups may end up in a loss.

Partnership issues: Nowadays, most of the startup companies are working in partnership basis. Sometimes, disharmony will arise between co-founders, and it will destabilize the overall health of the company.

marketing analytics

So you want to be ahead of the pack come 2017! Well, if you are going to realize improved results and maintain the trend all over the New Year, then developing your strategy now is important. Just 40 days into the New Year, there is need to schedule meetings for your sales and marketing team now rather than later. While your competitors focus on how to spend their holiday annual bonuses, this is your chance to come up with strategies that will help achieve better results next year. Here are a few tips to keep your marketing strategy ahead of the rest come next year.

1. Budget well for marketing strategies next year

This the time to get in touch with the finance department for New Year marketing strategies funding details. It may seem too early, but next will presumably present opportunities with a more competitive business environment. With a clear consideration on the allocations for marketing come next year, it will be easier to come up with cost-informed strategies.

2. Dump 2016’s marketing guide in the bin

It is important to face the New Year with new ideas. If your organization is to benefit from great opportunities that 2017 will present, then shape the marketing strategy based on new guidelines. This will be important especially if you didn’t achieve this year’s targets.

3. Invest in content marketing

Any company with no website is doomed to fail. With a well-designed website, try updating marketing content by utilizing the numerous tools available. With top notch content having the essential keywords, your chance of being ranked top on search engine is also higher.

4. Expand your network

There is no doubt that business work well when better connected. Whether it is with workmates, finance department, clients, sponsors or content creators, be sure to establish a well-connected network into new horizons. This will help increase catchment areas by getting to tap into new regions.

5. Email marketing

There is no doubt that this is one of the top marketing tools not only for now, but also next year. There is a large crowd of people out here who could really stream on lots of sales through emails. Consider utilizing this cost-friendly method which generates a high conversion rate than no other.

6. Improve the quality of service or product offered

Don’t underestimate the power in word-of-mouth approaches. Many people trust services or products they have heard from friends and family members. To benefit from such an approach consider improving the product be it in packaging or color come next year. Let people appreciate the product for its quality and the word will spread like fire.

7. Who is your competitor?

Evaluate the performance of your competitors and how they beat you this year. Try to look at what they plan to offer next year and see loopholes in their service to generate selling points that will benefit your organization next year.

8. Consider attraction marketing

Stop trying to be like your competitors just because they are beating you. Consider investing in aspects of service delivery that will pull crowds towards you. Avoid playing catch-up as this destroys the whole marketing strategy.

9. Seek to understand changing trends before making moves

When you make a marketing moves, be sure of the current market trends. Be curious to know what is going on by researching and staying updated. Prey on little trends that give you an advantage against your competitors.

Finally, for any marketing department that aims to be productive next year, the planning now is a must. There is so much that goes on over the festive season that could derail 2017’s marketing strategy if not planned early. A combination of this tips will definitely offer better results.


Nowadays where each item that you sell or service which you offer has a thousand different contenders giving similar items and services, what will you do to make stay in the market and still make profit? The secret is to make your business image and identity which separates you from the competitors. This is going to be achieved through branding your business.

A brand is an accumulation of association and experiences associated with a business, an item or a service. Purchasers make their decisions and purchase an item or service as per the brand identity, depending on the perception, impression, or the qualities of that item or a service that your business or the competitors give.

Branding your business offers a type of guarantee. Once the purchasers like your items and services, they will keep on patronizing it and turn into your dedicated clients, regardless of the number of your competitors. This is on the grounds that they have effectively built up loyalty to your business. How would you make a brand to make your business unique from your competitors? This can be done using these branding techniques:

1. Be close the clients by giving them quality items and services. It is just by doing these that you can address and fulfill their issues, tastes and inclinations. In branding your business, your goal is to make an advantageous relationship with the clients, including your objective and potential market so that both sides, you and the clients, are helping one another. Brand loyalty is the result of serving the clients adequately and well, and of imparting to them an impression, or qualities of your business.

2. Differentiate your products or services. This is a procedure to make your services and products stand out in the market and are going to complement the brand of your business. Differentiate your products or services by indicating to the clients the attributes, for example, the quality, efficient after-sales services, and packaging services which will make them buy from you instead of your competitors. These distinction features are what the clients will remember the most when they are through with transactions, which is going to result to their returning and turning to be your loyal customers.

3. Position your services & products. Through positioning, you guarantee that your brand possess a particular place in the market, not just in connection to alternate brands of similar products or services, but also in connection to items that could be utilized under comparable conditions. Positioning may be done by item differentiation, promotion and brand image.

4. Advertise to promote your business. Necessary advertising fitting to your requirements can communicate to the market about the brand of your business. That way, you can discover your specialty, which is comprised of a particular group or class of purchasers who need and like your products & services.

It is just by branding your business that you will have the capacity to fight your competitors, since you have made a unique image & identity in the minds of your clients. Your business’ brand name will turn into your name, asset, and clients will even pay a huge premium for your products & services. This is a powerful approach to survive the high competition in the market.

Being your boss is every man’s dream, but very few dare to fulfill the ambition. You may have a zillion viable business ideas but what hold you back may be the need of proper investment backing for your venture. Starting your business entrepreneurs need not break his/her head on to the planning process, and the amount of capital you put into your business need not be huge. You just need to do your research and make a detailed business plan before you proceed any further. Even if you accumulate and put in all your hard earned money into the business, if you cannot find uninterrupted fund flow, there are high chances your start-up may end up in the untimely demise.

Here are some of the tips for A Start-up business to build from the ground up

1. Evaluate yourself: Figure out the answers to the questions like why do you wish to begin a business? Is it money, rights, creativity? What skills and passions do you have? On which field you want to work on? How much money do you risk? Decide whether you are opting a permanent or a part-time business. All these sorts of queries will help you spare your focus.

2. Analyze the stream: Once you think of an investment that suits your lifestyle you have to evaluate who will be the customers yours? Who would be your competitors? In this period , you also have to think how much you are investing on for starting your investment.

3. Plan the business: This would probably be the most important step in starting your business – coming up with a business plan. A great load of money invested in a business that has no insight of where it leads is sure to lead to a heap load of trouble. Plan your business. Include all details from collecting the finance for your business and purchasing all the necessary equipment to hiring employees to market your product or business.

4. Get Licensed: Try to establish the advantages and disadvantages of your business; you have to get the required business licenses. according to the investment there might be city, country regulations as well. Not every business is same and with different businesses come the different set of regulations.know the licenses your business has to obtain before opening your business doors and the rules set by the government departments well before starting one.

5. Budget: This is one tip you can never ignore when starting your business. Making a budget lets you decide on the capital you need for having your business running and helps you to manage your expenses as well. A limited expenditure gives an insight into the result of your investment and reduces your failure rate to a great extent.

6. Market your business: The plan is set, and the budget is fixed. The obvious nest step is to start the business which is about correct. But consider marketing your business right before its start. With a whole crowd of future customers expecting your business’s start; more inspiration heads your way and a possibility to earn more right from the very first week. Marketing though necessary drains your balance as well. Keep the budget in mind at all times.

Starting a new business is always risky but keeping the above-mentioned tips in mind will sure to give you the lift in all aspects especially financially.

A small business may feel at a distinct disadvantage when comparing themselves to a big business. They may feel that the big business has all the glitz and the glamour, all the money, machinery and motivation at its feet.

Nothing could be further than the truth. Small is personal, small is on the ball and small is hands on. Small can be super successful.

How to get a leg up over big business.

Be personal

A small company means one-on-one. The customer is going to liaise with the manager or the owner of the business directly. Good customer relationships are easy to develop and bonds are quickly formed between owner and the customer. Everything is personal.

Relationships are formed between the owner and staff members too. The business becomes like a family, which means that there is trust, closeness and good communication.

In a small business you know everybody’s names. People like to be greeted, personally.

Keep control

A small business is easy to control. It is easy to keep track of overheads and expenses and to know what is coming in and what is going out. Expenses are lower, rentals are lower and salaries are lower too. It is easy to see when there is waste expenditure and to change that. Small means manageable; it means easy to control.

Offer better service

A small company means that the owner is hands on. When a company is small there are fewer departments and much less bureaucracy. Being hands on means direct communication with the customer. If the customer is happy, the owner will know. If the customer has a complaint the owner will know too and deal with it quickly. In a small business, staff will always be quick to take action.

Incentivize staff

A small business works as a unit. Everybody wants it to succeed. It is much easier to incentivise and motivate staff when they have a personal attachment. Often in big companies staff are not aware of the business plan or the business statement of the company or of the desired results. Staff do a job and they leave for home at 5 pm. When something is small, everyone has a stake in it; they want to do well. Small means staff are a lot more inspired. It is easier to incentivise them too.

Adapt quickly

A small business has a plan and the staff know the plan. If that plan is not working, it is quite easy to change it. By keeping good track of customer satisfaction and profit, one can see what is or is not working. In a small business it is easy to adapt quickly and to change direction if necessary.

Be Innovative

Keeping things small does not mean keeping things simple. You can be small and still use the highest tech and have the best systems in place. Being small often means being creative and trying out different and new systems and ideas.

Small is successful.


Have you overslept? Perhaps you are short on time in the morning to devote much time to applying your make up. Before you resign yourself to walking out the door without applying any make up, there are a few things you can do to apply make up in a rush.

Many women tend to overuse primer. When not used properly, it give a thick and cakey mask that will make it obvious you’ve quickly applied heavy amounts of make up to your face. Instead, make it a point to only apply your primer to the areas of your face that you move the most. These areas include frown lines, forehead lines, and at the edge of your eyes.

If you still have on yesterday’s make up, it is possible to reuse it. With some a soft hydrating mist, cover your face. Then allow it to air dry. This will give your make up some new life. You’ll then want to touch up areas that have smudged or smeared. But this is a great way to get out the door faster, without having to devote a lot of time to reapplying your make up.

Around your eyes is another place where you have the potential to save time. Take a mirror and place it under your face. Do this so you can see the underside of your nose and eyes with ease. You can then apply your make up to the area around your eyes with ease. This will cut down the amount of time it takes to make your eyes pop, while reducing the amount of make up you apply around your eyes. You’ll want to follow this by applying your mascara after the foundation. That way, you don’t risk any of your eye shadow getting stuck in your eye lashes. That can lead to extra time spent removing the mascara and reapplying it later.

The last two areas on make up that you’ll want to apply are your lipstick and your blush. First, apply your lipstick, as this will give you a reference point for how much blush to apply. The lighter the shade of your lips, the softer you’ll want to make your blush. Doing it in this order, you will reduce the amount of time you’ll spend trying to lighten up your blush to get that natural look.

If you keep these tips in mind, you’ll find you can cut down the amount of time you spend applying your Xtreme Lashes make up. You’ll also note that you look incredible, and will likely receive plenty of comments about how natural your make up appears. All it takes is remembering these simple tips when you need to apply your make up in a rush.

Digital marketing Services

In the world of SEO Hong Kong, it’s always beneficial to look forward and determine the trends that are likely to dominate the coming year. For 2016, digital marketing will continue to evolve as advertisers and site owners compete for consumer mindshare. Some of the most important trends for 2016 will not be new channels, but will instead be refinements of some of the channels that are already popular with marketers today.

Let’s take a look at five trends that will dominate the year ahead.

Video will Become an Essential Content Distribution Platform

The growth and success of YouTube is impossible to ignore. Moving forward, digital marketers will need to make use of video distribution platforms like YouTube, Vimeo and others, to expand audience reach and drive engagement. Video will be important because it is able to engage audiences in a short time, while making a relatively big impact. This makes it an important content marketing platform for engaging the increasing number of mobile consumers who are using devices like smartphones and tablets.

SEO Will Still Be Important, But it is Changing

It could be said that Search Engine Optimization used to be about fooling the likes of Google and Yahoo. Today, old SEO practices are getting sites penalized, while better content is helping sites to gain in search ranking. The new trend will see a shift towards SEO that is focused on content marketing. Marketers will need to develop high quality and compelling content that provides value to the end user, rather than average content that only exists to contain the keywords within it.

All New Pages Should be Responsive Pages

The responsiveness of a website can now affect how pages are ranked, so it is expected that new pages will be responsive out of the gate, and webmasters will invest in optimizing their pages to be responsive for different platforms. Being responsive is not just important for search ranking, but it improves the user experience. Audiences should be able to receive a unified experience, no matter which device they are using to access pages and content.

Big Data will be a Big Deal

More marketing firms and individual professionals will turn to data collection and in depth analytics to plot marketing campaigns and new engagement tactics. The ability to collect data from every interaction, means that there is no lack of data available, but the challenge will be in making sense of that data and putting it to good use.

Mobile Usage Will Continue to Grow

Mobile users can no longer be ignored, with sources revealing that up to 51% of all users will browse content using a mobile device. Content, display advertising, and all other forms of marketing will need to be created with mobile users in mind. In many cases, this will require a dramatic shift in how marketers approach their content, and could require new market research.

Marketers that best adapt to the latest digital trends will be able to take advantage of emerging technologies and shifting consumer behaviors. The above trends may be some of the biggest for the year, but marketers should also keep in mind that their own niche will have unique needs, and any marketing decision should be based on research and accurate data.